What are the products and services you offer?

Skip if not applicable. Is there anything about your current website (if applicable) that serves your business well and if so why?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

[eg: research product information, get contact details, ask questions about services, pricing]

e.g. Safe and secure, edgy and excited, exclusive and cool, like they belong?

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

e.g. Do you have a set of brand guidelines of colours and fonts you would like us to use? Do you specifically require a large image gallery or is there a specific way you would like to display your portfolio based on something you have seen from another site? Do you require a complex contact form with file upload facility etc… Being as specific as possible at this stage will help us to provide an accurate quote for your project and help us to write a proposal which best suits your needs.

If we were to be celebrating a successful website strategy in 12 months’ time, what would that have to look like? How many website visitors? Leads? Sales? Be as descriptive as you possibly can.